Nutter Butter is just the latest brand to fully embrace and embody a social media marketing strategy that is frequently labeled “unhinged.” Their surreal and colorful TikTok has gone massively viral, mostly because people are just confused. What are they even doing? Even experienced marketers just don’t get it. Boundary-breaking social media strategies have been common…
Twitter is a very different animal than Facebook and most other social media platforms. Whether you just launched a new account or have one that’s been languishing as you focus your attention elsewhere, the easiest strategy to jump start your Twitter marketing it is to follow more of the right kinds of feeds.
As far as I can tell, the Valley just does not get Twitter. On Facebook and Instagram, there are countless examples of businesses, governments and individuals taking full advantage of those platforms. Yet many of these same success stories fail miserably at Twitter (hint: if your timeline consists only of automatically shared Facebook posts, cut off halfway…