We are a social media and digital marketing focused agency offering a variety of services to meet the needs of a broad range of businesses and organizations. We will work together to build a custom service package based on your needs and budget.
Monthly Management Plans
Social media is extremely valuable to any business, but managing it takes time and effort. Ongoing management includes collaborating on the aspects of your business or organization that you want us to focus on, creating and curating content, customer service and raising brand awareness.
Our three primary price tiers—Basic, Silver, and Gold—offer different levels of services based on what makes sense for your business. Together, we’ll customize what platforms we will utilize, frequency and timing of posts, and areas of focus for your content.
Event and Campaign Marketing
For special events (such as such as grand openings, concerts or festivals) and short term projects like political campaigns, social media is a powerful and cost-effective marketing tool.
We offer short, fixed-time contract option where we will maximize your social media push, after which you can decide if you’re interested in ongoing social media management.
Launch Your Business
If you simply want to get your business up and running on social media and then take the reins yourself, this is the option for you. We will launch (or relaunch) social media accounts, work with you to craft a marketing plan and help train your social media manager.
Training and Workshops
If you are already established on social media but want to make the most of what you have, we can teach you how to do what we do, whether it is for a single event or day-to-day marketing. We can also train your staff to launch your business as described above.
We can also offer training in the form of a focused workshop. In both cases, the Ridge Road Media team will tackle topics such as getting the most out of different platforms, crafting the most effective posts, how to consistently grow your audience and much more.
A well-designed social media strategy maximizes your opportunity to succeed and grow. Let us help you build the right strategy for your social media marketing efforts. This can involve goal setting, content strategy, choosing the right platforms, planning paid advertising and much more.
We believe your website is a key part of your social media strategy. It should connect your customers to your social platforms as much as it drives your business directly. We specialize in mobile-first, responsive web design that will make your business or organization accessible anywhere.
Search Engine Optimization (SEO)
We tend to agree with Guy Kawasaki and Meg Fitzpatrick’s view on SEO (from their excellent book The Art of Social Media):
That being said, good SEO is built into what we already do: providing an active social media presence, ensuring that your website is search engine ready on the back end, and getting your company listed on search engines, recommendation engines (i.e. Yelp) and anywhere else your customers might be looking for you.