event marketing

social media

The Case For Joining Events On Facebook (Even When You Won’t Actually Go)
September 17, 2014November 29, 2014

I market a lot of events through Facebook, both for my clients and my personal passion (promoting local, original live music). Promoters and event planners frequently complain that many of the people who say they are “going” will not actually show up, and this is true. However, if you want to increase the chances an event…

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social media

Using Social Media to Launch a Business: Building Up To Your Opening
September 10, 2014May 6, 2016

So you’ve answered all the questions you need to answer before creating your social media accounts. You are weeks away from a soft opening or grand opening. What’s next? There are a couple of questions to ask yourself: What do you want people to know about your business? What are you willing to reveal or…

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