How Your Business Can Capitalize on Pokémon Go Fever While It Lasts

Pokémon Go is a bona fide worldwide phenomenon. It’s easy to understand why: it’s dead simple to play, it’s deeply interactive in a way most games can’t be, and it encourages repeat play through some of the most engaging principles in game design (badges, open world design, online competition).

With this new generation of Pokémon fever comes a great opportunity for businesses with a physical location to take advantage of the game’s popularity while it lasts.

Jump Start Your Twitter Marketing

WhatMcAllen Twitter screenshot, February 2015

Twitter is a very different animal than Facebook and most other social media platforms. Whether you just launched a new account or have one that’s been languishing as you focus your attention elsewhere, the easiest strategy to jump start your Twitter marketing it is to follow more of the right kinds of feeds.

Six Words To Make Your Restaurant’s Instagram Photography Better

Gamehaus Fries from Gamehaus Gastropub, on McAllen, TX

It’s very frustrating to see restaurants and bars I love make their food and drinks look awful on social media. The chefs I know take as much pride in presentation as they do in taste. If you’re in charge of social media for your restaurant and/or bar, you don’t have to be a professional photographer or have an particularly artistic eye to take good to great food photos.

With your smartphone camera, Instagram, and six words to memorize, you can easily improve your food and drink photographs.

Social Media and the Benefits of Being There

A beer on the Roosevelt's at 7 patio

When I talk about my job, people are always quick to point out how I “can work from anywhere” and how wonderful it must be. Technically, this is true. I could work from anywhere, if I didn’t care about the quality of my work. There is no way a local business can get the results it needs from social media without their manager actually being there.