We Have Moved To Houston

CEO Tom DeRosa with his son Adam

CEO Tom DeRosa with his son Adam

My son Adam was born in April, and he’s spent most of the time since then in the hospital in Houston. He has several conditions that will require specialized, long-term care. My wife and I quickly decided to move here to make sure he has access to everything he needs. I had hoped that many of our clients from the RGV would stick with us through the move, but I did not expect *all* of them to remain with us. I am extremely grateful to them, and very fortunate to work in an industry that affords me such freedom and flexibility. The future is bright, and this new chapter in our history will be the best one yet.

-Tom DeRosa, CEO

Facebook Places are Terrible and Need to Die

Facebook Places are the bane of my existence. Perhaps that’s a bit overdramatic, but this obsolete feature has provided no shortage of headaches when we try to launch or relaunch a business on Facebook. Today I’m making the case that Facebook Places is a failed feature of the social giant, and they need to die.

Do You Have All Of Your Business’s Logins and Passwords?

If you needed to log in to any of your business’s online accounts right now, do you have that information on hand? It’s fine to have it in a securely kept notebook or file that you can access at any time. If, however, you have to contact your “Internet person” or “social media person” to retrieve your logins and passwords, you have a major problem. If you as the owner or manager don’t have a copy of this information, you’re putting your business at risk.

Create More Than One Place To Find Your Business Online

Castros Plumbing Google Search Results

Amazon’s cloud web hosting service is the backbone for much of the Internet these days, from websites to apps. Last week, an Amazon employee accidentally took down several of the company’s cloud servers, leaving many businesses offline for hours. In October, some of the most Internet’s most popular services such as Twitter, Shopify and Spotify went down due to an attack on their DNS provider. If you rely on social media and your website to promote your business, these outages are just the latest reminder that you can’t rely on any one way for customers to reach you online.