Facebook Places are the bane of my existence. Perhaps that’s a bit overdramatic, but this obsolete feature has provided no shortage of headaches when we try to launch or relaunch a business on Facebook. Today I’m making the case that Facebook Places is a failed feature of the social giant, and they need to die.
If you needed to log in to any of your business’s online accounts right now, do you have that information on hand? It’s fine to have it in a securely kept notebook or file that you can access at any time. If, however, you have to contact your “Internet person” or “social media person” to retrieve your logins and passwords, you have a major problem. If you as the owner or manager don’t have a copy of this information, you’re putting your business at risk.
Amazon’s cloud web hosting service is the backbone for much of the Internet these days, from websites to apps. Last week, an Amazon employee accidentally took down several of the company’s cloud servers, leaving many businesses offline for hours. In October, some of the most Internet’s most popular services such as Twitter, Shopify and Spotify went down due to an attack on their DNS provider. If you rely on social media and your website to promote your business, these outages are just the latest reminder that you can’t rely on any one way for customers to reach you online.
Pokémon Go is a bona fide worldwide phenomenon. It’s easy to understand why: it’s dead simple to play, it’s deeply interactive in a way most games can’t be, and it encourages repeat play through some of the most engaging principles in game design (badges, open world design, online competition).
With this new generation of Pokémon fever comes a great opportunity for businesses with a physical location to take advantage of the game’s popularity while it lasts.