Social media managers should be concerned: AI is definitely, quickly coming for many of our jobs. The tools that platforms are envisioning or already developing are not designed with you in mind. They’re going to be designed to allow any business owner to do a passable job themselves with a minimum of time and effort….
Your customers need to know where you are. For online businesses, this means making sure customers can find your website, social media accounts, Google Business Profile and other digital contact points. For brick and mortar businesses, this also means letting your customers know where your physical location is, how to get there, and anything they…
If you do nothing else with your company’s social media accounts, use them to provide excellent customer service. When you find social media advice online, it’s almost always about developing great content. While content is indeed king, there are additional, equally important components of an effective social strategy. Great content, branding, community management and customer…
Nutter Butter is just the latest brand to fully embrace and embody a social media marketing strategy that is frequently labeled “unhinged.” Their surreal and colorful TikTok has gone massively viral, mostly because people are just confused. What are they even doing? Even experienced marketers just don’t get it. Boundary-breaking social media strategies have been common…
Why do you need a social media manager for your business? Let us share the challenges of setting up a Google Business Profile recently for a law firm.
So you’re ready to get your small business online: what’s the very first thing you should do?
Google’s disastrous launch of their Bard AI tool, which cost them over $100B in market cap in two days, is just a very high profile example of the kinds of AI marketing fails we are going to see this year.
Before founding Ridge Road Media, I spent a lot of time thinking about starting a business and what it might look like.
You always want to show the best side of your business on social media, but the expectations you create must line up with reality.